Four years later, Ole coined the name “Lego”—though even he didn’t fully grasp its deeper meaning at the time.
Plastic Bricks Change the Game
Fast forward to the late 1940s and early 1950s. Ole’s son, Godtfred Kirk Christiansen, took over the family vision. Ole urged him to switch from wooden blocks to plastic ones. It was a bold move, but it paid off.
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