However, Oliver isn't alone in his dedication to doing girls' hair — there's been a recent wave of fathers who are just as invested as he is.
On social media, there are many tutorials teaching doting dads everywhere how to do hairstyles of any kind, from pigtail braids and hair buns to diagonal parts and princess ringlets. One father who goes by "The Hair Dad" on Instagram has even made it his mission to showcase all of his hair creations for his daughter on his account. His tagline is "Being the change I wish to see," and his work has seen him interviewed by news channels from as far away as Japan.
Meanwhile, in 2022, the BBC reported on "the dads learning to plait their daughters' hair." In the English city of St Albans, Annis Waugh started Braid Maidens — a course that teaches people how to braid hair. While she was open to having men in the course, none had ever booked in. That is until she offered a specific class for men, and it sold out before the women's one! Waugh said the main difference she found was that men were more competitive with themselves about doing a good job.
"It just made me really happy that they were keen and up for it. ... I don't think that would have been the case 20 to 30 years ago," she said.
The BBC interviewed multiple dads who'd enrolled in the course, including John Hardern, a father of four girls, who explained he initially thought it was "weird," but after checking his unconscious bias, he became eager to challenge himself. He also said he thinks it teaches his daughters they "can do whatever they want regardless of gender."
"I don't want my daughters growing up in a world where they have the old style view that one gender does one thing and another does other things," he said.
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